Yes, this is possible, but you need to set up your campaign correctly. Here's a quick rundown of how to set it up for maximum profit:
- Your message sequence needs to be at least 5 to 7 messages long. One followup email never sold anything! Make you email campaigns several days long with messages sent out every day.
- You need to offer a valuable bonus on about the second message. Make sure the bonus is truly something of value. Give your bonus a name. It can even be something silly, but naming it will connect it more solidly in your prospects minds. The bonus could be a free PDF report, a video or audio with good solid content.
- Limit your bonus. Explain that you're only giving away x amount of these bonuses. This will create fear of loss - a good motivator.
- Your email campaigns should have a definite end. Tell your audience that your offer and the bonus offer will end on such and such day. Keep reminding them of "the deadline".
Another thing that helps is to engage your reader by creating a storyline and refer to it all through the sequence. People love stories and will relate better to your offer if you use one.
Use the ideas above to make your own email campaigns more profitable. And keep adding to your list!
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